Nielsen Communication,Case Study

Introduction

Nielsen Communication it is a new way of conceiving corporate communication with the aim of enhancing the image of clients and support their businesses at no cost for them.The Nielsen method is applied to all products we manufacture: brochures, catalogues, notebooks, diaries, calendars, websites, corporate videos, social pages and any other form of corporate communication. The company was facing challenges in increasing its sales and enhancing customer experience due to ineffective data management and lack of communication with customers.

Objective

The primary objective of Solverix was to help Nielsen Communication increase sales and improve customer experience by implementing a lead generation strategy, data analytic systems, and multichannel communication marketing campaign.

Solution

Solverix implemented a lead generation strategy to help Nielsen Communication generate quality leads and convert them into customers. The strategy involved identifying potential customers through various channels such as social media, email marketing, and content marketing. Solverix also helped Nielsen Communication to segment its customer database based on their behavior and preferences.
We developed all the tools to manage these leads including design of the landing page and development of GetSX CRM with integrated Chatbot. Moreover, Solverix implemented a data analytic system to help Nielsen Communication analyze customer data and gain insights into customer behavior. This helped the company to identify areas of improvement and optimize its products and services to better meet customer needs.
Furthermore, Solverix we setup the Customer Service Campaign to convert these leads into customers and to follow up their problems through multichannels of communication such as Chat,Calls,Social Media and E-mails.

Results

The implementation of the lead generation strategy, data analytic system, and multichannel communication marketing campaign by Solverix had a significant impact on Nielsen Communication's sales and customer experience. The company experienced a 30% increase in sales within six months of implementing the new systems. All the KPI such as customer satisfaction rate,Sales Growth Rate, Lead Conversion Rate etc,were also increased

Conclusion

Solverix's implementation of a lead generation strategy, data analytic systems, and multichannel communication marketing campaign had a significant impact on Nielsen Communication's sales and customer experience. The company experienced a 30% increase in sales within six months of implementing the new systems. The implementation of these systems has helped Nielsen Communication to better understand its customers, generate quality leads, and create a personalized experience that enhances customer loyalty and satisfaction.